Phool Ashraf (FCCA)

Co-founder

Phool is a chartered certified accountant with more than a decade of experience in both practice and industry and a passion for supporting ambitious business owners on their journeys to success.

For Phool, innovation is key. Before even beginning to advise a client, she gets to know their business inside out, looking deep into the granular detail to find new, better ways of working – whether that’s by introducing digital tools or simply by taking a different approach to the problem at hand. She loves working on new challenges and coming up with specially-crafted solutions, helping every business she works with to grow and thrive.

Phool regularly speaks about her approach to accounting at industry events and loves sharing her ideas and knowledge.

When she’s not working, Phool likes reading, travelling and trying out different cuisines from around the world, as well as exploring the wide range of food and drink available at her doorstep. You’ll often find her enjoying local cafés and restaurants with her family.